Two punchy, live online workshops designed for Irish festivals, arts organisations and independent producers who want to secure sponsorship confidently—without compromising artistic integrity. Led by sponsorship specialist and lecturer Tom Lawlor, this focused, two‑part series gives you practical tools, pitch frameworks and templates so you can identify the right partners, structure benefits that deliver value, and close repeatable deals.
The Programme
Session 1 – Getting Sponsorship Ready (Mon 23 Feb, 14:00–16:30)
Understand how sponsors think and what they value. Identify your sponsorable properties, map competitors, and build a clear benefit schedule and deck (with templates).
Session 2 – Finding Sponsors & Closing Deals (Thu 26 Feb, 14:00–16:30)
Turn insights into action: prospecting methods, reaching decision‑makers, realistic tiered packages (€1k/€5k/€10k–€20k), negotiation tactics, amplification ideas, and success metrics for renewals.
Key Details
Dates & times
Mon 23 February 2026, 14:00–16:30
Thu 26 February 2026, 14:00–16:30
Delivery
Online via Zoom (live, two sessions)
Price
Early Bird package: €269 + €3 booking fee (€272 total)
Early Bird limited to the first 10 participants
Organiser
Access notes
Online event; Zoom link provided after booking
